How do you choose which pieces of artwork to use on your promotional materials?
When you're sending out a promo with several images, it's not such a tough decision, but when you're sending a small postcard with room for only one image, your choice becomes much more important. It's a one shot deal, and you want to choose just the right image.
Ask yourself these questions:
1. Do I feel this is one of my best pieces of work ever?
2. Would I put this image as the first piece in my portfolio? Because that's basically what you're doing with a postcard...you're saying, "Here's my best piece, now come to my website and see what else I've done."
3. Is this piece representative of the type of job I want to do? It could be the best piece of work you've ever done, but if it took you two years to complete it and forced you to wear a brace for carpal tunnel syndrome, you probably won't ever want to do this style again.
If you answer "yes" to all three of these questions, THIS is the piece!!! If you answer "no" to any of them, you should probably select or make another piece.